The Belgian company Cykell specializes in carrier systems for cars and bicycles. Their goal is to develop new generations of bicycle carriers. In addition, Cykell is the exclusive distributor for Yakima and Croozer in the Benelux. They recently chose to make their product data available via DST.
"To make our products and the product information of these two brands as accessible as possible for bicycle specialists, we have chosen DST," explains Sales Manager Belgium Wouter Vandendriessche. "This platform ensures that point-of-sale systems gain easy access to current and accurate product information. As a new contract supplier for Dynamo Retail Group, this also allowed us to easily provide all members with all the information."
Collection available via DST
"By sharing our Yakima and Croozer range via DST, retailers always have the correct and most current information at their disposal," Vandendriessche continues. "This means that product data such as prices, specifications, and photos are automatically available in the point-of-sale system. This reduces manual entry and decreases the chance of errors. Accurate data is, in fact, becoming increasingly important."
Better streamlined collaboration
By using DST, Cykell aims to reduce the administrative burden for entrepreneurs and contribute to a better streamlined collaboration within the industry. "We expect this digital integration to lead to more efficient business operations, faster order processing, and an improved customer experience in the store. We believe that optimal data also leads to optimal sales, so we certainly expect to see an increase in sales as well. With DST, we are taking a step forward in the digitalization of our company."